5 Reasons to Join Tradia

by Matthew 10/27/2008 12:40:00 PM

There are 5 reasons that a small business or entrepreneur would open a Tradia® account.

1) Immediate New Barter Customers.

2) New Cash Referrals from the New Barter Customers.

3) Additional Advertising Budget using New Barter Dollars.

4) New Cash Customers from New Advertising Budget & Campaign

5) Every Time You Use Tradia® Dollars to buy something, Your Money Stays in Your Pocket.

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Franchise Expansion in USA & Canada

by Matthew 4/30/2008 12:11:00 PM

We've had 3 meetings with investors and key marketing people in Florida over the past five months in an effort to dramatically increase the number of Tradia ® Franchise Operations in the USA and Canada.  We're almost complete in our negotiations and feel certain that Tradia ® will be the largest Barter Exchange Franchise in North America.  There's always room at the top and we expect to be there in 2 short years.

In mid-April of this year, we video taped a key portion of our Franchise / Trade Director training that will play a huge role in our Franchise & staff training efforts.  Franchisee's will use our training system to teach their growing staff members how to do the Tradia ® business.  You can be in all places at all times when you use the technology available to us today.  On-line training as well as weekly web-conference training will add to our vast training system and make it possible that every single Tradia ® representative will speak from the same platform based on a systematic and readily available training format.  If you buy a Tradia ® Franchise, you expect to get more results and our training does deliver that at every level.

We have the name, the marketing materials, the training system, a trained corporate staff, a targeted business plan with 6 levels of profitability and a dynamic business opportunity aimed at small business, all ready for this expansion.  We're ready for the wave of growth and we're excited.  Tradia ® is a cash-less alternative to banks, credit cards and debt.  People can literally trade what they have to get what they want using the Tradia ® Barter Exchange & Database.

 After a lot of preparation and testing, Tradia ® is ready to set the pace and take the lead in the Barter industry.

13 Kick Butt Sales Questions

by Matthew 4/8/2008 9:13:00 AM

Want to know how to make a customer loyal and how to get the most out of your relationship with your customers?  It's simple.  Ask questions your competitor doesn’t ask!  Whether it’s during an in-person sales presentation, over the phone or at a networking event, identify the types of questions every other salesperson just like you is asking their prospects.  Examples might include textbook, unoriginal questions like, “How much are you currently spending on…?” or “How happy are you with you present suppliers?”

Knowing what questions your prospects are used to and tired of being asked is a powerful sales weapon.  Because now all YOU have to do is NOT ask those questions!

So, create 2 lists:  “Top Ten Most Common Questions Asked by a Salesperson in My Field", and “Kick Butt Sales Questions My Competitors Aren’t Asking.”  Think of the best, most creative and most original sales questions you’ve ever used or heard.  Questions that made customers smile.  Questions that caused customers to stop in their tracks.  Questions that enabled customers to share their needs and wants.

13 Kick Butt Sales Questions Your Competitors Aren’t Asking
1. How are you making it difficult for your customers to…?
2. How are you making it easy for your customers to…?
3. How many customers are you losing by…?
4. What are the benefits you’d like to see as a result of…?
5. What are the bottlenecks in…?
6. What are the three biggest mistakes being made by…?
7. What do you think makes the difference between…?
8. What excuses are preventing you from…?
9. What one word do you want customers to use when describing…?
10. When someone comes to your website, what's the ONE thing…?
11. When someone walks into your store, how do you want them…?
12. When was the first occasion you noticed…?
13. When was the last time you actually…?

Questions ARE differentiators.  Make your own customized list based on your industry and needs, then start asking the hard questions.  These questions will set you apart from the competition and change the way your customers do business.  This will make them more successful and you will have a part of their success.

Copyright © 2001-2008 Dave Meholovitch.  All rights reserved

* If you need sales or business coaching/training, imagine using a barter/trade exchange for this service.  Trade your excess inventory for the training you and your staff need.  This way, you keep your hard-earned cash and get the product or service you need.  Business coaching is one of the many services you can get as a Tradia ® Member.  Why Pay Cash When You Can Tradia? ®

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Tradia's New Website is finally live!

by Matthew 3/19/2008 8:13:00 AM

I am happy to announce that last Friday at about 12: 25 PM Pacific Daylight Time, Tradia ® Commerce Network, Inc. launched it's new website for all Members and Tradia Brokers.  For two months prior the website had been in an active testing phase used by select members and Trade Brokers.  Testing was ramped up last week and daily emails sent out to all Brokers and corporate employees announcing the countdown to the site launch.  Within minutes of the launch, emails were sent out to all Tradia Members and over 175 people were logged in within the first hour. 

As with all things internet, there were minor problems, quick fixes and some downtime, but overall, the new site has been online, live and serving Tradia Members nationwide for almost a week with over 99% uptime.  Members and Tradia Brokers are extremely pleased with the new site, it's versatility and all the new features. 

The new Tradia ® Online website offers members the opportunity to manage their entire trade account online.  They can list classifieds, auctions, update their business directory listings, post want ads, make travel requests, see their entire transaction history and update all their account information.  They can read all the Tradia news, browse articles on barter and connect with other Members online.  Never before have Tradia Members had such an opportunity to trade at their leisure and monitor their trade account. 

The new Tradia website is the culmination of a 2 year effort made by the Tradia ® IT Department and is the foundation of the Tradia Commerce Network.  It is the most sophisticated software available within the barter exchange industry.  It was programmed and developed exclusively using Microsoft .Net 2.0, SQL Server and Adobe Photoshop and delivers to Tradia Members break-through automation that will change the way barter is viewed.

Tradia Commerce Network is the largest privately held barter exchange in the United States with Franchise owners and Local Trade Directors serving over 5000 cardholders nationwide. 

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Found this great article on swapping

by Jennifer 2/7/2008 8:22:00 AM
Are Barter Sites Right for You?
Online bartering sites want to change how consumers shop.

By Chris Penttila | Entrepreneur Magazine - October 2006

Don’t want it? Swap it. Or so says a growing number of entrepreneurs running sites that let people swap all kinds of stuff. Bartering is the oldest business practice around, and a handful of swap sites arose during the dotcom era. Most didn’t survive. Now the sector is re-energized, thanks to better technology and shrewder online shoppers who have accumulated stuff they no longer want or need. “The model was around a long time ago—it’s just re-emerged now because of the flood of DVDs, CDs and media,” says Bob Alvin, 48, founder of Los Gatos, California-based BarterBee, a six-employee site launched in 2005 that specializes in online trades of CDs, DVDs and video games.

Numbers revealing the size and potential of the swap sector are hard to find. Talk to “swapreneurs,” however, and they’ll tell you they’re on a mission to change the world of buying and selling. “In the way eBay changed the fabric of society, we have the same opportunity to do that,” says Jessica Hardwick, 39, co-founder and CEO of Sili-con Valley-based SwapThing, a year-old swap site whose sales—which are earned through transaction fees—will approach $1 million this year. SwapThing’s membership base is growing 40 percent a month, and the company boasts a growing list of professional services up for swap, from haircuts to innovation consulting.

Still, swap sites face challenges. Shipping and geography can prohibit some trades. Users must also spend time matching up trades that aren’t equal in value. But the hurdles aren’t stopping swapreneurs, who are in a fast and furious race to become the eBay of barter. It’s anyone’s guess who will take the lead, but swap sites are betting that people’s love of stuff will drive them toward the online swap marketplace. “I think everyone at heart is a bargain shopper,” Alvin says. “[Swapping] is a valid [business] model.”

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About Matthew

I have 28 years experience in the retail barter exchange industry as an owner, executive, trainer, recruiter, broker and customer service agent.

I'm an expert in building advertising campaigns for struggling companies and providing their much needed media without using their cash reserves. Instead, they barter what they have in excess for what they need to grow their business.

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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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